Tea is considered to be just another type of tool to get a relaxing mind after a very hectic day. Tea does not match up with the type of season. If it is winters then one can go for hot tea and in summers, one will choose ice tea. After a very tiring day, a hot cup of tea can be the best remedy for beating the stress. Considering intense importance of tea, its packaging becomes equally important. This is equally an important tool of getting attention from customers.
Tealeaf is very delicate and it is important to preserve their aroma, therefore, it is a vital fact that the packaging should be in such a way that it is packing the content in airtight material and moreover should be designed in such a way that the packaging is containing the same features for re-use. For this reason, vacuum packing comes in front role and it helps sellers to ensure that 100% aroma and freshness is reaching to their target customers. Considering the volume of sales of tea in the place, it is important that its packaging is done in an eco-friendly manner as it will be supporting the idea of sustainable use of natural resources and also will be helpful to build a good image in the market. Considering the nature and most important function of tea, which is to provide relaxation to the mind, one important marketing tool is that tea packaging is done in light colors and suitable material so that it creates suitable vibes in minds of customers.
It is important that marketer understands the fact that packaging is just another tool of the process through which he or she can make a difference and stand out position in the cutthroat competition. Following are some of the most creative and recognized ways of packaging and they are explained in brief:
The Kraft Pouch: Today’s customer has increased concentration on the concept of sustainable development and also strongly come in support of environmentally friendly products and services. In this context, marketers have started to develop suitable products for environmentally-conscious consumers. A Kraft pouch is somewhat similar to this description. The main material used in this kind of packaging is craft paper, which also explains the name of this packaging. It is kept in mind while designing these pouches that they are equally efficient in use as plastic pouches are. The main function as explained above is to maintain the aroma and freshness of tea leaves. This kind of packaging is promoted all over the world as it is offering the much-needed benefit of today’s critical situation of the environment, which is sustainable use of natural resources and eco-friendly nature. This is also to be stated here that these kinds of packaging are comparatively more appealing and attractive for customers.
FSC Certified paper box: This is just another way of establishing a high-rated brand value of a product in the targeted market. This is done by using FSC paper in printing and promoting the paper box that is used for packaging. Raw materials used in this kind of packaging are procured by complying with all strict guidelines issued by the forest stewardship council or as commonly termed as FSC. This makes the choice more sustainable as compared with the use of conventional paper in the process of packaging. The raw material, i.e., paper made of FSC is designed in such a way that they produce huge environmental benefits in the process.
Cardboard Tube Box: The material used in this type is Cardboard and one of the most significant features is the high amount of recyclable rates. This is very rigid in the process of construction but also keeps the packed product effectively safe and also fresh. Several manufacturers are moving to this kind as it is helpful in lowering carbon footprint and also very effective in the storage part.
To conclude, it is important to stress the importance of customized tea packaging. Customized and printed tea packaging boxes are more preferable these days. They offer the much-wanted benefit for marketers and it is the attraction of customers. Therefore, it can be stated here that packaging is as important as making the product. People can easily associate the quality of the product with the level of packaging. In cases of products like tea, the packaging is not only important for attracting customers but also keeping the quality intact.
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