Although our businesses and our way of communication are becoming more and more virtual, the need for a tangible business card never seems out of date. Whether you're just starting out as a freelance or an entrepreneur, designing and printing your business cards is one of the first things on your to-do list, for all the good and important reasons.
Whether you call them business cards, business cards or business cards, they can be the first marketing tool delivered to a prospect. Very often, the action or ritual of handing over your business cards at business meetings, events or networks gives you the opportunity to present yourself and your company. The information on your card will help the recipient to learn more about your work and to contact you later. A smart design card can speak volumes about you as a person and even underline your brand's core beliefs.
Despite their importance to businesses, many of us do not understand the value that a simple, well-designed business card can create. Conversely, an ineffective card can even reduce the interest you have aroused in interacting with a potential customer. If you are one of those who understand the importance of brand presentation, read on to find out how to create an effective and impressive business card for your business.
In this blog, we have briefly divided the process of creating business cards into two stages: design and printing to make it easier. We discuss actions, what to do and what not to do, which can be followed in both phases to achieve the desired result.
First step: design your business card
This is an important step because it is during this step that the elements that will lead to the final printed map are highlighted. It is about thinking and deciding what appearance and content to include or exclude on the map.
DECIDE ON THE CONTENT TO BE PRINTED ON THE CARD
Decisive content for business cards
First, during design, you need to decide what to print on your business card. One function of a business card is to put people in touch with you. This is why it is very important that you clearly indicate your contact details such as website address, email address and mobile phone number next to your name, company name and logo. The office address is another detail to mention on a business card, but many choose to avoid it to keep the card in order. Too much information will ruin the card. If you have to provide the address or indicate your products and services, you can use the back of the card. Having your social media credentials and QR codes are other details that you can include.
Although not as popular as in previous years, a QR code is still a viable shortcut for transferring all the information you want. They offer an orderly way to put a large amount of information on a business card without looking cluttered. It's also an easy way to link your print and online content. Generating a QR code is quite simple. There are several online code generators that you can generate with a few clicks. You can even create a QR code via your PrintStop account and download it with your illustration when ordering.
CHOOSE THE LOOK AND FEEL
Once you know what you want to print, you can choose how it looks. The small space available on a card to work, the typography becomes even more important because it is necessary to make the text completely readable. You can define the appearance of your cards using these three elements:
The color of your brand should define the colors you use to design your business cards. Choose text colors that match the background color of your card, which should also be a brand color. Similar colors may look good, but may be difficult to read, so try readability contrasts. Using black or dark gray for text works well with most background colors. For very dark backgrounds, white may be a better option.
2. SOURCE STYLE
Remember to choose a font that represents the personality you are looking for. An elegant and modern sans serif script, an elegant and individualistic script or a timeless classic serif font? There are tons of very creative and beautiful font styles out there today that can help you stand out.